Mom's Meals Unveils new brand identity

Posted on Monday, February 17, 2020 in News

Feb 17, 2020 – (Des Moines, IA) — Mom’s Meals, a leading provider of home-delivered prepared meals for individuals with common health issues or those living without access to nutritious meals, announced today the launch of its new corporate brand identity, featuring a redesigned logo, new website, updated packaging, and other key marketing materials. The changes come at a time when the company continues to evolve and expand its national reach.

“This is a solid start to what we anticipate will be Mom’s Meals’ best year yet,” said Jennifer Russo, Chief Marketing Officer of Mom’s Meals. “Our new brand identity, which is now integrated across all of our marketing elements, best reflects our leadership in the industry while nodding to our company’s deep history, relatability, and true passion for our customers.”

Mom’s Meals embarked on modernizing its two-decade-old branding with creative partners at BrandJuice. The agency worked collaboratively with the company’s leadership to dive deep into Mom’s Meals to fully understand, and ultimately articulate and creatively reflect, its mission and heart. The result is an impactful brand that most-effectively resonates with Mom’s Meals stakeholders, and works seamlessly across the company’s online and physical marketing assets.

“Our mission with Mom’s Meals brand identity project was more of an evolution versus a revolution due to the impressive groundwork put forth by the company over the last 20 plus years,” explained Director, Alexandra Hilker of BrandJuice. “Building on an established brand is much bigger than just a new logo design, it’s all about ensuring the delivery of the brand at every touchpoint of the experience.”

For more information about Mom’s Meals or to see if you or someone you know may qualify for meal services, visit or call 1-877-508-6667.

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