Laura Webb, Vice President and General Manager, Private Pay, joined Mom’s Meals in 2022. In this role she leads the direct-to-consumer business which focuses on clients who are not covered by a traditional meal benefit. She is responsible for making it as easy as possible for people who pay for meals on their own to access affordable, high-quality nutrition for themselves or loved ones, whenever and wherever they need it.
Prior to Mom’s Meals, Laura served as the head of multi-brand growth for Resonance Companies where she led direct-to-consumer growth and marketing strategy and served as the interim general manager for their biggest brand, overseeing brand strategy, operations, product, customer services and analytics. She has also served as director of growth for Luminary Media where she launched and led the go-to-market subscriber acquisition strategy across paid and owned channels. Her experience also includes designing and leading performance marketing programs for Soulcycle, launching marketing programs for American Express and serving as senior consultant for Oliver Wyman.
Laura received her Bachelor of Arts degree in Psychology from Amherst College.
Her favorite Mom’s Meals menu items are any of the breakfast meals because they are such an easy, nutritious and delicious way to start the day.